Your traction slide wants to describe the chance you’ve designed out of the enterprise
When I work with early-stage startups on how they will inform their story, the traction slide is commonly a sticking level. How do you present traction when you haven’t introduced a product to market yet, or when your revenue is extra of a trickle than a downpour? To reply the query, suppose about what traction represents to a startup.
Traction, in a nutshell, is proof that your firm’s possibilities of success are rising, whereas the chance inherent within the enterprise goes the opposite means. Traction is proof that what you are doing is working.
I like to suppose about the method of constructing an organization as staged de-risking. Perhaps that’s a means to suppose about your traction: Which dangers have you engineered out of the enterprise thus far?
When you first based your firm, you probably began with nothing. You have some assets, like your psychological capital (coaching and expertise), your social capital (buddies, contacts, individuals you can lean on) and your drive (the will to run this firm within the first place). You can also have just a little little bit of precise capital, whether or not that is cash raised from the three buddies, household and fools or your personal financial savings. You additionally have an virtually infinite quantity of danger. At this stage, no firm is a assured success.
