Weight loss medicine have been in the highlight. But they’re only one facet of a rising give attention to well being — on the a part of each customers and governments. The Covid-19 pandemic was an enormous issue behind the rising give attention to weight and its implications for well being, Morgan Stanley famous. “Thus well being (or wellness) has develop into extra of a driver of weight reduction than the need to evolve to a sure look; we notice that at the identical time as the speedy rise in weight reduction drug adoption, there has additionally been a robust motion (supported by social media) to destigmatise weight problems and encourage physique confidence,” it wrote. Wellness goes past weight reduction — it additionally encompasses health, diet, look, sleep and mindfulness, the financial institution wrote, citing a McKinsey survey, which confirmed confirmed that millennials are focusing extra on these elements. The financial institution famous that the enhance in health-care spending — each in absolute phrases and as a proportion of gross home product — has elevated the give attention to implementing insurance policies that deal with these points. “Even earlier than GLP-1s hit the headlines, developed markets coverage was shifting to a extra interventionist method to client well being,” Morgan Stanley wrote in a Nov. 1 report, referring to glucagon-like peptide-1 medicine initially developed for diabetes but additionally popularly used for weight reduction. “The price of treating obesity-related illnesses, and the lack of employee productiveness, makes continued intervention probably, in our view,” the financial institution added. Such medicine are additionally affecting dietary habits: Walmart mentioned final month it’s seeing a “slight change” in the means folks store for meals , which can be due partially to clients shopping for much less whereas utilizing appetite-suppressing drugs like diabetes medicine Mounjaro and Wegovy. “While the notion could also be that the US has been main the means in the adoption of weight reduction medicine, Europe has develop into comparatively extra interventionist from a coverage perspective, in the type of elevated taxes/restrictions on merchandise that are deemed unhealthy, and methods designed to push the broader inhabitants in the direction of higher well being,” Morgan Stanley mentioned. CNBC Pro takes a have a look at the stocks Morgan Stanley says will be affected by these tendencies — each positively and negatively. Beneficiaries Morgan Stanley mentioned “practical” meals, waters, skincare and cosmetics, and client well being needs to be effectively positioned. The wellness development needs to be constructive for firms that give attention to nutrient-dense meals, comparable to protein powders and different protein-enhanced meals like premium yogurts, the financial institution mentioned. French meals producer Danone is effectively positioned for the “world shift to wellness,” the financial institution mentioned, including that all three divisions in the firm may benefit: important dairy and plant-based merchandise; water merchandise; and specialised diet. Morgan Stanley upgraded its score for Danone to “chubby.” It additionally reiterated its chubby score on Glanbia — a serious producer of protein powders in the United States — in addition to Nestle , which it mentioned needs to be “broadly impartial” to the GLP-1 debate. But the financial institution mentioned Nestle has the potential to seize upside in the wellness development via its diet division, which produces protein powders and dietary supplements. The financial institution mentioned the “private care” class ought to proceed to benefit, due to the “elevated affiliation of trying good with feeling good,” mentioned the financial institution. “We suppose the “medicalisation” of skincare will proceed, with elevated uptake of energetic/dermatological merchandise, together with SPF, as pores and skin well being significance grows,” it added. It listed L’Oreal , Beiersdorf and Intercos as key beneficiaries. “We notice additionally that customers spending much less on grocery will have extra disposable earnings, mitigating near-term considerations that some buyers have round spending on the extra discretionary magnificence class,” mentioned Morgan Stanley. At threat Alcoholic drinks and smooth drinks seem like amongst classes most affected by the GLP-1 development and the give attention to wellness, Morgan Stanley mentioned. That’s as a result of medical research have proven that GLP-1 medicine will be efficient in decreasing alcohol consumption and relapse-drinking behaviors, the financial institution mentioned. Alcoholic beverage firms in its listing of stocks with an underweight score embrace Diageo and Remy Cointreau . Beers needs to be the least affected, Morgan Stanley mentioned. “GLP-1 uptake at the moment skews closely in the direction of ladies, which suggests that beer consumption, which skews male, needs to be much less impacted, at the very least in the brief to medium time period.” Brewer Anheuser-Busch Inbev is the finest positioned, it mentioned. As for smooth drinks, there’s been a “notable shift” towards low- or no-calorie drinks, which ought to “soften any potential impression,” the financial institution mentioned. British smooth drinks producer Britvic needs to be higher positioned than Fever-Tree, which produces mixers and could possibly be affected by weak spot in the spirits class. — CNBC’s Michael Bloom contributed to this report.