Star Female Athletes Are Fighting for More Financial Control—and Winning

When U.S. soccer star Alex Morgan performed within the 2015 Women’s World Cup, merchandise for the victorious U.S. group was in such quick provide that her household couldn’t discover any. So her father printed a flag and his daughter’s identify on just a few dozen T-shirts for household and mates.

Four years later, gear was nonetheless scarce for the 2019 Women’s World Cup, regardless of the success of the earlier event. This time, Ms. Morgan and teammates Allie Long and Kelley O’Hara created shirts that mentioned “USA vs Everybody” and offered them online. They rang up greater than $1 million in gross sales in lower than 30 days, Ms. Morgan mentioned.