Roku announced its first live sports rights package deal on Tuesday, marking a notable transfer for the streaming service because it steps into the extremely aggressive world of live sports streaming.
Roku and CBS Sports struck a deal to develop into unique U.S. media companions for Formula E, the motorsport championship collection for electrical racing vehicles. Starting in January 2024, the Roku Channel would be the new streaming house for live and on-demand Formula E races in addition to highlights, replays, race previews, Formula E docu-series “Unplugged” and extra.
The Roku Channel will air 11 races per season, whereas CBS will stream 5 races per season on linear TV and Paramount+. All races will probably be out there via Roku’s recently-launched sports tab.
Notably, The Roku Channel is a free ad-supported streaming service, so followers get to look at 11 Formula E races for free of charge. The free providing will make the game extra broadly accessible to U.S. viewers.
“This is a powerful new partnership with CBS and Roku that will dramatically increase Formula E’s audience reach and maximize discoverability of our programming in the USA,” Formula E’s chief media officer Aarti Dabas stated in an announcement. “We value the strength of our ongoing relationship with CBS and are delighted to join forces with Roku and supercharge Formula E content on their market-leading platform.”
Season 10 of the ABB FIA Formula E World Championship takes place on January 13, 2024, in Mexico City, Mexico.
