Tesla ‘s push towards rising gross sales quantity over margins might spell hassle for Elon Musk’s firm, based on Jefferies. The agency downgraded the electric vehicle maker’s inventory to carry from purchase and lowered its worth goal to $185 from $230. That equates to upside of 15% from Tuesday’s shut. Analyst Philippe Houchois stated in a notice Wednesday that, whereas Tesla shifting to prioritize rising volumes of EV’s over increased gross sales margins “has its logic,” this course of may also shift investor expectations. “However fascinating the funding case stays, relative worth aggression shouldn’t be supportive of a excessive a number of funding case whereas unfolding,” Houchois stated. The EV big left nervous final week after reporting quarterly outcomes . The firm is now centered on promoting bigger volumes of automobiles to generate increased income versus fixating on stronger margins with much less gross sales. This technique is in step with Tesla’s total technique of promoting 20 million automobiles yearly by 2030. And Houchois thinks earnings will proceed to lag whereas the corporate is in the course of this transition. He added that, whereas Tesla has confirmed a capability to be a pacesetter within the trade when it comes to software program improvement, the corporate nonetheless must catch up in different areas. “With a number of technical edges from software program to batteries and manufacturing productiveness, Tesla clearly over-performs on engineering however has fallen behind in constructing expertise in advertising and product planning,” Houchois stated. Tesla shares have jumped 30% yr up to now. However, the inventory is down greater than 22% this month. TSLA YTD mountain Tesla in 2023 — CNBC’s Michael Bloom contributed to this report.