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Apple looks to resume talks for Apple Pay launch in India

apkconnex by apkconnex
June 23, 2023
in Technology
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Apple looks to resume talks for Apple Pay launch in India
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Apple plans to have interaction with NPCI and different authorities in India in the approaching weeks for the launch of its funds service Apple Pay in the South Asian market, in accordance to two individuals acquainted with the matter, eyeing an entrance right into a crowded area that’s dominated by Walmart’s PhonePe, Google’s GPay and Paytm.

The firm, whose chief government Tim Cook met with bankers throughout his current go to to India, is engaged on a localized model of Apple Pay that works atop of UPI, a preferred funds mode in the South Asian market, individuals acquainted with the matter mentioned. NPCI, a particular division of India’s central financial institution Reserve Bank of India, oversees the UPI platform.

Apple desires iPhone clients in India to give you the option to scan QR codes and provoke UPI transactions with out having to use any PSP app, the individuals mentioned, requesting anonymity in discussing nonpublic issues.

Apple didn’t reply to a request for touch upon May 24.

The iPhone-maker, which debut its first set of retail stores in India in April this year, has held a number of conversations about launching Apple Pay with the authorities over time. Company’s executives advised press over six years in the past that Apple plans to deliver Apple Pay to the nation — and by no means adopted up.

During its current conversations with some Indian authorities, Apple advised that Apple Pay might have the power to use Face ID for UPI authentication on iPhones, in accordance to one particular person acquainted with the matter.

The firm has but to make a last resolution on its companions and launch date, the individuals cautioned, suggesting {that a} launch is probably going nonetheless just a few quarters away.

India is a tiny market for Apple and a potential launch of Apple Pay is unlikely to disrupt incumbents in the ecosystem, which processes over 8 billion transactions a month on the UPI platform. More than 90% of all smartphones in use in India run Android.

Tags: AppleIndialaunchPayresumetalks
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