Many individuals have combined emotions over Twitter’s rebranding to X, in preparation for its transformation into proprietor Elon Musk’s vision of an “everything app.” But on the U.S. App Store, users have been venting their frustrations over the identify change, main to a surge in 1-star damaging reviews, a brand new evaluation exhibits.
According to information from market intelligence agency Sensor Tower, practically 78% of all of the U.S. iOS reviews of the newly renamed X app have been 1-star reviews since July twenty fourth, the day of the official rebrand, in contrast with simply 50% over the earlier two weeks. (50% continues to be not a terrific quantity and one which speaks to different consumer complaints concerning the quite a few modifications Twitter has made below Musk’s possession.)
The new one-star reviews are in direct response to the rebrand, Sensor Tower notes, as users wrote how they’re upset with the brand new emblem and identify.
“Bring back the BIRD,” writes one consumer.
“GIVE US BACK THE BIRD!!!” shouts one other.
“What is X?,” asks a 3rd reviewer.
“Good app gone bad,” provides a fourth.
“Ugly,” one other criticism states, adopted by one dubbing the brand new app a “dumpster fire,” and so forth.
However, the rebranding has not been all dangerous information for the corporate previously often known as Twitter.
In truth, Sensor Tower’s information signifies that X’s worldwide installs grew 20% week-over-week within the wake of the rebranding. There was a associated 3-4% enhance in weekly consumer development, as nicely.
Earlier this month, X CEO Linda Yaccarino claimed the app usage was at an all-time high, and on July 28, X proprietor Elon Musk posted that month-to-month users had reached a brand new excessive this yr. Neither exec was forthcoming with the precise dates and instances that utilization peaked, although.
Despite the expansion, Sensor Tower’s evaluation revealed some troubling numbers, too. Per its panel, time spent per consumer fell 7% for the week, and each day classes per consumer fell 6% following the renaming of the app to X.
“Though Twitter usage and engagement typically display some volatility due to seasonality and the news cycle, some of the declines in engagement may be attributable to users’ frustration with changes to the app,” stated Abe Yousef, Senior Insights Analyst at Sensor Tower.
Of course, such a dramatic rebranding was probably to trigger a backlash.
Arguably, Twitter had not been a profitable firm below prior management, so there may be some rationale behind giving the app a large makeover and a brand new function. Still, it stays to be seen if X can thrive after dropping the belief and goodwill of a few of its longtime Twitter users within the course of.
